In this episode of How Agencies Thrive, Jeremy Smith from Telaria joins Meredith Henstchel of StackAdapt, to dig into all things TV, starting with all of the industry acronyms that tend to be befuddling—OTT, CTV and linear TV.
The advantages of advertising on Connected TV (CTV) are endless but not everyone has made the leap. Contrary to linear TV, advertisers can access real-time data which allows instant performance evaluation and a strategy shift, if required.
“From a targeting perspective, CTV offers data-rich targeting that digital buyers are used to right on desktop and mobile,” says Jeremy Smith, Vice President, Sales Engineering, Telaria. “Whereas linear TV has typically been used to achieve top-of-the-funnel metrics, CTV can really kind of dive in on full funnel. So, not just bringing brand awareness, but also helping users engage with that brand beyond the ad exposure.”
Listen in as the differences of advertising on CTV compared to linear TV and traditional TV are revealed. Certainly, the audiences on CTV are far more engaged and receptive to the messaging.
Is it possible to mimic digital advertising strategies for CTV advertising as well? We take a closer look at the similarities, and dissimilarities, between advertising on CTV and linear TV.
Whether you have or haven’t gravitated to CTV, you will still take away some actionable insights from this episode!
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Telaria, Inc. (NYSE:TLRA) powers the future of TV advertising with proprietary, programmatic software that optimizes ad yield for leading video publishers, enabling the most effective advertising experience across desktop, mobile and CTV. Telaria’s clients include the most innovative video content publishers across the globe such as Hulu, SlingTV, Viacom’s PlutoTV, TubiTV, Singtel, and Australia’s Channel Nine and Channel Ten.
Telaria is headquartered in New York City and supports its global client base out of 13 offices worldwide across North America, EMEA, LATAM and APAC.
Jeremy Smith, Vice President, Sales Engineering
Jeremy Smith is the Vice President of Sales Engineering at Telaria. Jeremy is responsible for global technical sales of the company’s CTV software. In this role, he consults and educates buyers and sellers of premium video content, helping to drive adoption of Telaria’s Video Management Platform. He has been with the company for over ten years.
Prior to joining Telaria, Jeremy led Sales Engineering at The FeedRoom, a pioneer in software for live digital video and asset management for clients such as The NY Times, General Motors and The State Department.