Letter from Vitaly Pecherskiy, Co-founder of StackAdapt
It would be a mistake to think that what we sell is a lightning-fast UI, machine learning innovation, or customer support. These things would be immaterial without the core value that StackAdapt brings – an ability for brands to communicate with their current and prospective customers.
While GDPR affects only a small part of StackAdapt’s business, we understand that the fundamentals of user privacy and choice concern our entire business, irrespective of where our clients are located or where they advertise.
This year we took key steps towards advancing privacy best practices and industry adoption of user-first mentality. They include:
- Joining IAB Europe’s Global Vendor List and establishing full GDPR compliance
- Joining Digital Advertising Alliance (DAA) and Digital Advertising Alliance of Canada (DAAC)
- Supporting AdChoices across the inventory we access
The journey of building a native advertising ecosystem from scratch means we have to continue to invent new ways to address the challenges and opportunities in the digital advertising space. At StackAdapt we have championed non-interruptive, user-first advertising from day one, and we will continue to promote a safe and accountable ecosystem for all stakeholders involved.
Yours in innovation,