“Pharmaceutical advertising poses unique challenges that rarely impact other industries. According to eMarketer, the healthcare and pharmaceutical industry will remain the smallest spending vertical, accounting for a mere 2.8% of total US digital ad spend in 2019 and 2020. Due to strict regulations set out by the Food and Drug Administration (FDA) and the Health Insurance Portability and Accountability Act (HIPAA), pharmaceutical marketers must be cautious when running digital ads for prescription drugs, and make sure that all important information related to the product is readily available to the consumer.”
Read the full story, by StackAdapt, on BioPharma Dive.
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