graphics of holiday themed items like gifts and lights

DIG IN: Digital Insights, Go-to Information and News for September 2022

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need-to-know articles for digital media professionals. 

T’is officially the season to start prepping your holiday campaigns! The 2022 holiday sales outlook is solid, with a more stable supply chain and consumers returning to in-store shopping. Following the trends of the last few years, it’s expected that the shopping season will last longer and be driven by e-commerce.

To help you prepare, we’re sharing some articles from around the web that dig in to more trends and predictions for the 2022 holiday season. 

6 Holiday Marketing Ideas for Your Digital Strategy

With the holiday season fast approaching, these holiday marketing ideas and tips will give you a head start on your holiday digital strategy in 2022. Learn how to leverage a multi-channel strategy, how to personalize your holiday campaigns, how to leverage new and emerging channels for your holiday ads, and more. 

2021 US Holiday Review: What it Means For the 2022 Season 

According to Insider Intelligence, the 2022 holiday sales outlook is solid, but retailers will need to adapt to a fundamental realignment of the shopping season. Two seasons of pandemic-driven holiday shopping will result in lasting changes to the holiday promotional calendar and reset consumers’ expectations around when to shop for the best deals. Read their holiday review to learn more of their insights.

3 Ways Retailers Can Effectively Prepare Now For The 2022 Holiday Season

Holiday shopping was pulled forward in 2021, with more than 50% of consumers saying they planned to start prior to Thanksgiving. Learn how to prepare for a longer shopping season by optimizing your systems for traffic surges, and leveraging AI and machine learning tech to drive holiday sales. 

5 Predictions for the 2022 Holiday Shopping Season 

The current downward economic trends in the US don’t necessarily mean retail sales will fall during the 2022 holiday season. In fact, predictions continue to forecast growth. But because inflation may put downward pressure on consumer spending, the best way to prepare is to plan your holiday strategy early. Learn 5 predictions for this holiday season, and tips for planning. 

Harness the Holiday Spirit With Contextual Targeting

With contextual targeting, you can target online shoppers based on the content they are consuming. This way, you capture them in the right moments. As buying habits evolve, so should your strategy, and contextual advertising will help you reach users who are in the right frame of mind. Learn 3 strategies for leveraging contextual targeting this holiday season to reach your ideal consumer.

We hope you find these posts insightful! See you next month.

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