DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need-to-know articles for digital media professionals.
In our new digital marketing normal, marketers need to be flexible in pivoting their strategies to keep up with uncertainties and shifting trends. To help your back-to-school campaigns earn an A+ this season, we’re digging into the evolving landscape that education marketers are facing, and new trends in back-to-school shopping.
According to a recent KPMG survey, shoppers plan to spend $268 per child this year, an uptick from $247 per student in 2020. That’s an estimated increase of 9% for back-to-school spend this year. This uptick in school supply spending is likely driven by the larger than average group of pre-schoolers and college students.
Amid Back-to-School Uncertainty, Marketers Pin Hopes on Digital Precision and Renewed Demand
The 2021 back-to-school shopping period—historically cut-and-dry, with a strong focus on deals and discounts—remains a play-it-by-ear situation. Learn how this uncertainty can be more navigable with the application of digital tactics which have been refined since the last seasonal cycle.
Parents are prepared to spend more money this year on their children’s back-to-school needs, with Deloitte finding 78% of families feel they are in a similar or better financial situation than last year. That increasing spend is shaped this year by technology. Read this full article to learn how technology is impacting what, where, and how parents shop for back-to-school.
NRF has been conducting its annual back-to-school surveys since 2003 with Prosper Insights & Analytics to see how American families will shop for clothing, supplies and other items for the next school year. This year’s survey has uncovered various trends. For example, the top category for back-to-school consumer spending in 2021 is electronics.
We hope you find these posts insightful! See you next month.