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DIG IN: Digital Insights, Go-to Information and News for September 2020

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.

For marketers, the changing landscape of life has brought about opportunities to be creative, innovative and agile (move over development!). For companies the future of work arrived faster than business leaders could have anticipated—however as DailyPay says “they can still take a deep breath—and embrace it.”

GE CMO Linda Boff Says Pandemic Will Increase Marketer Agility

This is a listen more than a read but has some great insights from Linda Boff, one of the most recognized marketing leaders in the world. She has seen a lot in her 16 years at GE, of which she has spent the past five years as chief marketing and communications officer. But nothing compares to the coronavirus pandemic. “Everything changed,” she says on the latest episode of the AdExchanger Talks podcast. But there is a silver lining.

Ryan Reynolds on ‘Deadpool,’ Diversity, and the Secrets of Successful Marketing

Reynolds does more than write witty copy. Over the past year he has been pioneering a new style of vertically integrated marketing. Not only does he hold a financial stake in what he’s selling, but he writes clearly and cleverly about it, and is able to share information directly to an audience of almost 36 million followers on Instagram and more than 16 million on Twitter. Some lessons to be learned (from a Canadian to boot!).

Why Advertisers Should Tap Into the Opportunities With Live Sports and Events

Now that several live sporting events are—or are in the process of—resuming, StackAdapt sat down with Ben Elliott, Senior Account Manager, Programmatic Operations at SpotX to do a deep dive into this burgeoning opportunity for advertisers. Sure, it’s on our blog but it has valuable information for all digital marketers. 

What Is FOFO and Do You Have It?

Marketers have been suffering from FOFO (Fear of Finding Out) for a long time. What drives FOFO is twofold. First, it deals with a sense of increased responsibility. There are few places to hide when every ad and action is publicly scrutinized. Secondly, marketers suffer from FOFO because they do not have a clear and reasonable path forward. Yes, there is a way to address it!

The Future of Work is Here and There is No Going Back

2020 has been unlike any year in memory. The workplace we know has been remade, but the change also represents a unique moment to reflect and change the way companies operate, from the inside out. Remote working, digitization and diversity—this article covers it all!

We hope you find these posts insightful! See you next month.

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