collage of graphics that illustrate cookieless advertising

DIG IN: Digital Insights, Go-to Information and News for October 2022

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends, and need-to-know articles for digital media professionals. 

As the privacy landscape evolves, marketers are recognizing the importance of cookieless advertising solutions. Contextual advertising has resurfaced as one of those solutions. It’s a performance-driving targeting method for reaching the right audience, at the right time, and in the right context.

To help you prepare for a world with less cookies, we’re sharing articles from around the web that explore contextual advertising trends and predictions, and cookieless targeting strategies. 

Take Control of Your Campaigns With Cookieless Advertising

Cookieless advertising is providing an opportunity for advertisers and marketers to take control of their campaigns and drive successful, effective results. Learn key insights from an exclusive report StackAdapt recently released, which surveyed agency and brand advertising decision makers about their approach to embracing cookieless advertising.  

How Prepared Is the Ad Industry for a Cookieless Future?

While knowledge gaps abound, several recent studies show that brands, agencies, and publishers recognize that changes to how they target, measure and attribute must change, sooner than later. Learn insights about how advertisers are navigating the evolving privacy landscape.

Why First-Party Data is Not a Cure-All For the Loss of Cookies 

It’s true that ad targeting may improve with greater access to 1st-party data—and certainly personalized marketing cannot thrive without it. But obtaining more of this data isn’t enough to guarantee success in the cookieless world. Learn why this is a time for savvy marketers to truly connect with their desired customer base by providing much more meaningful experiences which fully address user’s needs and desires.

Personalization And Context: AI’s Surging Role In Advertising

For years, brands have been using data to analyze their target audience’s online identity and behavior in order to strategize their advertising efforts. Now, as privacy regulation evolves, brands need to reevaluate their efforts to generate a sense of trust from their audiences, while delivering relevant ads. Learn how the sophistication of AI can introduce a much wider pool of information that can be leveraged when it comes to targeting within campaigns.

[Podcast] Driving Performance With Contextual Advertising 

Yang Han, Vitaly Pecherskiy, and Ned Dimitrov from StackAdapt explore the future of contextual advertising. They discuss current contextual advertising technology, industry trends to look out for, and the bright future of contextual advertising in the programmatic landscape.

We hope you find these posts insightful! See you next month.

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