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DIG IN: Digital Insights, Go-to Information and News for October 2020

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.

The “holidays” are just around the corner—and this year will be like none other for Halloween, Thanksgiving and the festive season. How can marketers adapt? How is B2B continually thriving (without in-person events)? How can you effectively communicate while wearing a mask? And so much more in these articles—and one listen! 

Can Media Innovation Actually Inspire a Creative Revolution?

The ever-expanding media ecosystem of automated platforms, channels and publishers generates millions of data points every second. With this, a revolution of next-generation creatives is emerging. They draw inspiration from digital media innovation, data sophistication and performance feedback—this is shifting the agency dynamic. Creative, media and data teams now must operate as one. These are the 5 steps to agency integration.

The Ad Platform: Taking the Pulse of B2B Digital Advertising

B2B digital ad spending is bucking the general trend this year and actually accelerating its growth. Two eMarketer principal analysts talk about their brand new forecast and a total estimate for B2B digital ad spending. With over 40 people interviewed, some actionable insights were captured from B2B marketers. Great listen!

An Early Start and More Online Orders: How Holiday Shopping Will Change in 2020

2020 is, as we all know, a different sort of year, and it will likely come as no surprise that 2020’s challenges will impact holiday shopping. But that tactic of early action remains relevant given the financial constraints, product shortages and logistics challenges we’ve seen so far this year. And this, of course, has shaped the eight major changes forecasted this season—read on!

How to Build Rapport … While Wearing a Mask

Nonverbal communication in the workplace is extremely important. Whether you’re trying to sell a car, pitch a project to your boss, or nail a job interview, what you convey beyond words can determine the difference between success and failure. So how in the time of masks can you adjust your voice, listening and body language?

Trick-or-treating is cancelled, per CDC. The candy industry convinced us to buy record-breaking amounts of candy anyway.

Americans buy roughly 14 percent of all their sweets during the eight weeks that precede Halloween—a period that saw $4.6 billion in sales in 2019. So what happens this year? An interesting strategy by candy companies and by parents. A Cincinnati dad made a six-foot candy chute, attached to a handrail, to deposit candy to neighborhood kids at a safe distance—to preserve Halloween.

We hope you find these posts insightful! See you next month.

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