Welcome to DIG IN! StackAdapt’s new monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.
There is always room for dissenting opinions, new ideas and groundbreaking research. But, let’s be serious, personalization in advertising provides a better experience online and benefits marketers, according to Forbes contributor David Doty.
Fresh thinking and fearless risk taking really add up! Not just an impressive list but also the stories about how these agencies started, and continue to grow—which is equally interesting.
CTV and OTT continue to be hot topics in the realm of TV advertising. Hulu has built interactive ad formats to fit consumer viewing behaviours—Jeremy Helfand, head of ad platforms at Hulu, talks about why they work.
In this Kellogg Insight, research reveals how ads can affect shopping behaviour, elections, and even our health.
According to a Forrester report, agency holding companies have spent $12 billion on data assets over the past five years but have yet to successfully deploy those assets at their creative agencies. Creative shouldn’t be confusing?
We hope you find these posts insightful! See you next month.