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DIG IN: Digital Insights, Go-to Information and News for October 2019

Welcome to DIG IN! StackAdapt’s new monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.

A Reality Check On Advertising Relevancy And Personalization

There is always room for dissenting opinions, new ideas and groundbreaking research. But, let’s be serious, personalization in advertising provides a better experience online and benefits marketers, according to Forbes contributor David Doty.

Presenting the Adweek 100: Fastest Growing Agencies

Fresh thinking and fearless risk taking really add up! Not just an impressive list but also the stories about how these agencies started, and continue to grow—which is equally interesting.

Why Hulu is Betting on New Ad Formats

CTV and OTT continue to be hot topics in the realm of TV advertising. Hulu has built interactive ad formats to fit consumer viewing behaviours—Jeremy Helfand, head of ad platforms at Hulu, talks about why they work.

Take 5: What You May Not Know about Advertising

In this Kellogg Insight, research reveals how ads can affect shopping behaviour, elections, and even our health.

Agency Data Platforms Fall Short On Creative, Confuse Clients

According to a Forrester report, agency holding companies have spent $12 billion on data assets over the past five years but have yet to successfully deploy those assets at their creative agencies. Creative shouldn’t be confusing?

We hope you find these posts insightful! See you next month.

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