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DIG IN: Digital Insights, Go-to Information and News for November 2020

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.

Aside from continual progress in companies adjusting to remote-first work environments and the good/bad analysis, the underlying theme of this round-up is data. With a different lens on collecting it, applying it, analyzing it—it appears to be the holy grail for marketers. These are solid articles to help you level up everything data.

Use Measurable Marketing to Create More Meaningful Brands

No matter the marketing objective—from awareness to consideration to conversion—performance channels should remain a core element of the media experience. If you have questions floating around in your mind about ROI and how efficiently and effectively your media spend is working, this is a read for you.

COVID-19 Has Forced a Radical Shift in Working Habits

Self-styled visionaries and people particularly fond of their pyjamas have for decades been arguing that a lot of work done in large shared offices could better be done at home. With COVID-19, their ideas were put to the test in a huge if not randomised trial. The preliminary results are now in: yes, a lot of work can be done at home; and what is more, many people seem to prefer doing it there. Do you?

What the Virus Is (and Isn’t) Changing About Marketing

An insightful Q&A with Geoff Ramsey of eMarketer discussing COVID-19’s effects on the industry, e-commerce, and mobile advertising. It is a great summary of all the things we have come to realize about the impact of the current climate including: “The coronavirus is the biggest disruption to consumer retail spending patterns in recent history, far eclipsing the dramatic events of the 2008 recession.”

4 Ways to Drive Agency ROI in the Next Normal

Ask any agency person what their most heard word has been throughout the pandemic—it’s ROI (obvs). All brands want to emerge from COVID-19 intact, which means their need for reassurance is heightened. What’s the antidote? Agencies have to keep their finger on the pulse to ensure their clients’ bottom line—as well as their own—stays in the black. Here are four ways agencies can drive ROI in the next normal, using a holistic, data-driven approach.

Why Marketers Need to Use Data with Empathy to Connect with People

For organizations to achieve relationships with people in which empathy is relayed, value is exchanged and trust is formed, they must reimagine the role of data. Data with empathy is a philosophy and process, an input and outcome, with tactical implications that produce real, tangible results. It understands that data alone is not human, but what we do with it is. Some actionable advice for implementing data with empathy within.

We hope you find these posts insightful! See you next month.

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