Welcome to DIG IN! StackAdapt’s new monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.
As marketers have been doing online, there is also a personalization opportunity at the store-level for retailers: Imagine a store in which sales representatives are armed with clientele technology that can automatically generate a customer’s purchase history, enabling the sales rep to better recommend relevant products and promotions on the spot.
Jeff Dack, CEO of Wunderman Thompson Canada, looks at his first 30 days and concludes that from his vantage point, it has never been a more interesting, intellectually stimulating, and educational time to be in the industry. Perhaps it could have something to do with their re-occurring Day 1 and the spirit behind it.
Beauty brands are focused on creative content such as tutorials and visual packaging, and that segues easily to video ads. For beauty brands with a story to tell, connected TV and OTT is prime for distributing longer ads because people actually watch them.
As streaming services aim to beef up their offerings, now is the time for media owners to lean into the fray. Sean Buckley, the CRO of SpotX, weighs in the complicated balancing act of driving revenue vs. building a relationship with audiences.
What type of action do you want your customers to take? Do you want them to read a blog post, click a digital ad, open an email, or attend a webinar? If you said yes to any of these, you need to keep reading. Jade Bunke unveils the trick for getting your audience to anticipate value.
We hope you find these posts insightful! See you next month.