DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need-to-know articles for digital media professionals.
In today’s highly mobile and connected consumer environment, digital marketers are increasingly adding audio to their media mix. With programmatic audio the bidding, buying, and campaign execution process works the same way as it does with other automated advertising, and audio ads give brands an opportunity to reach audiences in screen-free moments. To help you hear the value of audio, we’re sharing articles from around the web that dig in to the rising relevance of this channel.
Learn how adding programmatic audio advertising into a media plan brings lots of benefits that will help boost the performance of campaigns. For example, audio allows marketers to run highly targeted campaigns, because they can leverage data from audio partners to target specific genres, playlists, moods, and more.
With advertisers increasingly embracing audio, the channel is shifting to align with current trends. Learn how retail spending, Gen Z’s growth as a consumer group, and the rise of podcast listenership will shape the state of audio advertising in 2022.
According to recent research, nearly 60% of US consumers older than the age of 12 listened to podcasts in 2021, with 15 billion hours spent in total listening to podcasts. This a new record, and a 25% increase from 12 billion hours listened to two years ago. Learn how this growth represents an incredible opportunity for marketers.
Audio ads are getting more interactive! Now, it’s possible to ask listeners not only to pay attention during ad breaks from their music or podcasts, but to also to engage with ads by clicking their screens. Learn how interactive capabilities are helping marketers fine tune their audio campaigns.
The newly released report, IAB Internet Advertising Revenue Report: Full Year 2021, conducted by PwC, found that all major digital marketing channels have seen significant growth compared to a year ago. The biggest gains reported were for digital audio, which captured the highest YoY growth, up 57.9% to $4.9B in 2021. Learn more insights within the report.
We hope you find these posts insightful! See you next month.