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DIG IN: Digital Insights, Go-to Information and News for March 2022

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need-to-know articles for digital media professionals. 

“Gamers” are now nearly synonymous with everyday consumers, and it’s time for advertisers to pay attention. In-game advertising refers to advertising in mobile, computer and video games. With in-game and mobile in-app ads, marketers can reach highly engaged audiences. 

We’re sharing some articles from around the web that will help you dig in to the benefits and opportunities of in-game advertising, and get a handle on current trends in the space. Ready? Press play!

The Game Ecosystem As a Unique And Effective Ad Platform 

Gaming is a unique ad platform that has the potential to reach up to 2.9 billion people. Learn more about what makes the gaming industry so attractive for brands and advertisers, when you need to consider introducing this platform to your media mix, and what challenges and nuances it holds.

31 Top Advertising Gaming Execs Share Their Best Strategies Right Now 

Brands are pouring billions of ad dollars into in-game advertisements, streaming ads, and sponsorships to reach the estimated 177.7 million people playing video games monthly. Insider asked execs who are guiding advertisers’ forays into video games to share some of the strategies they’re leveraging for success. 

‘Brands Follow Where People Are’: An Oral History of the Evolution of In-Game Advertising 

In 2022, stakeholders in the in-game advertising industry should be raising awareness about the reach and effectiveness of their services and help non-endemic brands ingrain themselves further into the gaming space. This article covers the noteworthy power of in-game advertising. 

[Report] US Video Game Industry: Trends and Forecast 2022

There will be 179.6 million monthly gamers in the US this year—meaning more than half of the US population will identify as a digital gamer by the end of 2022. Read this industry report to learn more about the trends and forecasts in gaming for 2022. 

[Report] In-Game Ads Expected to Generate $14 Billion by 2028 

According to a new report from Research Dive, it’s predicted that by 2028, the in-game advertising market will grow at a CAGR of 11.2 per cent from last year and will generate almost $14 billion.

We hope you find these posts insightful! See you next month.

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