DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need-to-know articles for digital media professionals.
From mergers and acquisitions to ongoing discussions of a cookieless future, the ad tech industry is as eventful as ever. Trying to determine if you need to refresh your digital strategy? We have captured some great reads that will get you rethinking—reversing what was once implemented in the past, may be the way for the future. Enjoy the read!
‘‘Nothing Makes Sense Anymore”: What’s Driving Ad Tech’s Latest Consolidation Wave
The last time a wave of consolidation caused this many parts of the industry to move was in 2013. Companies are seeing this as a strategic opportunity to reverse fragmentation—which of course comes at a price. And in this case, that price is consumer privacy.
4 Disruptive, Uncomfortable, Yet Inevitable Martech Trends
There could be major changes ahead as CRMs shift to a database-less future for marketing automation. Jep Castelein is a leading independent martech technical architect who has a special focus on Marketo customization and integration. In an interview, Castelein comments on his view of the martech future. It will make you rethink how you are currently defining and using high-value intent data points today.
Are You Doing The SWOT Analysis Backwards?
SWOT analysis has been a recognized tool for organizations, departments, products or services to identify competition and business opportunities. However, most often it is conducted ineffectively by focusing on internal factors—strengths and weaknesses. What if we turn this on its head? Look at the external conditions first—so a focus on opportunities and threats—and internal attributes second. With this strategy, you can generate a better set of clear-cut and supported ideas for moving forward.
Now is the perfect time to reinvent your organization. Take this opportunity to have a fresh look at your company and embrace the necessary steps to make it more resilient. The four elements that should be included within an organization’s communications are recognition, honesty, aspiration, and commitment. How will your organization reinvent itself?
We hope you find these posts insightful! See you next month.