DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.
There are a number of topics that carry on from year to year, and some events that dominate the industry—the 2020 election comes to mind. There is a lot of ground to cover in advertising and so little time to get through it all. We’ve curated a few good reads for you!
It seems like marketers are still struggling with personalization and no doubt it can be difficult. Brands can deploy multiple marketing personalization strategies but they do take work. Dom Nicastro tapped a few pundits to share some tips to get you going.
The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. As Nick Wolny points out, there are 5 important points from the book that still apply nearly a century later. Spoiler alert: Attention is an asset you must capture and capitalize on in marketing—but you knew that right?
Of the brands that achieve notable successes in digital marketing, Coca-Cola often creates the most splendid campaigns that take place on top of our minds. This article from the Digital Agency Network dives deep into their digital marketing success to analyze the unique strategies of the brand.
With all the investment happening in both the consultancy and agency direction, the real differences for a brand marketer may be less about capability than business relationships. The complexity of today’s marketing and business landscape demands two kinds of partner—the one that is capable of enabling a business at a strategic level and the other is a specialist partner. The battle is nothing new, but perhaps there is something new to learn?
Big brand campaigns—conventional and digital—are here to stay. That’s a fact. But when people are ready to buy, they still check their phones, tablets, and laptops to find CONVENIENT and NEARBY sources to shop, eat, and be entertained. Find out why 2020 is a golden age of local marketing.
We hope you find these posts insightful! See you next month.