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DIG IN: Digital Insights, Go-to Information and News for June 2020 

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.

It is still a challenge to weed through all of the content to find those nuggets of gold that aren’t related to COVID-19. Not that those articles aren’t insightful—there are even a few included below. And there is one (or two) that are focused on something a bit different. Enjoy the read!

Marketers Must Adapt to Change, the Only Certainty for Global Business This Decade

The old business maxim that “change is the only constant” has taken on new meaning in the age of digital transformation and, now, social distancing. While the speed of change means that questions remain about exactly how marketing will evolve in the next decade, here are three trends you can count on seeing throughout the 2020s.

The Gaming Audience Is a Lot More Diverse and Desirable Than You Think

There is still a tendency for advertisers to stereotype gamers into one homogenous bucket, and this keeps them from spending against what are actually highly desirable audiences. The fact is, the gaming audience is as diverse as humanity. Check out this handy classification system for marketers and gaming audiences.

How Advertisers Should Adjust Strategies for the At-Home Audience

Stay-at-home guidelines didn’t start the remote work movement, but they definitely accelerated it. As people juggle multiple personal and work responsibilities over the course of their day from their homes, it gets harder for advertisers to tell the best time to reach out to them—but there are ways to find customers in new places.

Branding: A B2B Superpower

B2B marketing is not about selling inexpensive items like shoes or bathroom cleaner, but expensive products and services that businesses live and die by. Brands that invest in their share of voice reap benefits in market share. This is a simple rule and works for B2B marketing as it does for B2C marketing. Bigger share of voice means more effective marketing.

The CMO Role Isn’t Dead, Just Evolving

The WFA is out with a new study, done in partnership with research firm C2V, on the evolving role of the CMO. The study concludes “the role of the CMO is not dying, but in transition. The marketing function has grown beyond its traditional role. Some even suggest the CMO’s role has grown beyond the capacity of one individual.” Read on for a lot more from the study.

We hope you find these posts insightful! See you next month.

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