DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need-to-know articles for digital media professionals.
In the US, the back to school market was worth 32.5 billion USD in 2021. It’s a large market that spans across different product verticals, from clothing and accessories to tech products. As we get into the swing of summer, it’s the perfect time for marketers to start prepping their back to school marketing plans.
Ready to sharpen your pencils? We’re sharing some articles from around the web that will help you dig in to relevant stats as well as the latest trends in back to school marketing and edtech.
By prepping your back to school advertising now, you can do the legwork to make sure your campaigns reach the right audience as they begin to think about back to school shopping. Learn how to leverage data for your back to school campaigns, as well as strategies and tactics for reaching back to school shoppers this fall.
According to Mastercard SpendingPulse, which tracks spending across all payment forms including cash, forecasts show that the 2022 back to school shopping season should see strong sales increases from a year ago. This will be fueled by a heavy demand for trendy fashion, though the growth won’t be as robust as last year when business was rebounding from pandemic-related virtual schooling. Mastercard SpendingPulse expects that back to school spending will be up 7.5% from July 14 through September 5 compared with last year, when sales rose 11%.
Education technology is an industry that is expected to surpass $377 billion by 2028. This is likely thanks to the emergence of new technologies and the changing needs of students. As social media and the internet continue to become a greater part of our lives, they’re also going to become greater parts of education. Read up on 5 relevant trends in edtech that marketers should keep in mind for 2022.
This report examines the impact of the COVID-19 pandemic on student learning and well-being, and identifies potential considerations for school systems as they support students in recovery and beyond. For marketers, understanding how the pandemic has impacted students can guide campaign planning and messaging.
[Podcast] Back to School Retail Trends Podcast
The podcast That Makes Cents features industry leaders to help you get in the mind of today’s consumer. In this episode, Rod Sides, global leader of Deloitte Insights and US leader of Retail, Wholesale and Distribution; and Kate Ferrara, US Retail, Wholesale and Distribution leader for Deloitte’s Risk and Financial Advisory practice discuss the findings of Deloitte’s 2021 back to school and back to college consumer surveys.
In a discussion for the How Agencies Thrive podcast, StackAdapt was joined by Alison Baumann from TCS Education System, and Ben Masters from StackAdapt to discuss higher education marketing strategies. They explore how education marketers have adopted new strategies to stay relevant and competitive in a rapidly changing climate for higher education institutions. Listen to the full episode, here.
We hope you find these posts insightful! See you next month.