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Dig In Insights - July 2021

DIG IN: Digital Insights, Go-to Information and News for July 2021

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need-to-know articles for digital media professionals. 

Summer is here and with rapid vaccine rollouts, pandemic restrictions are loosening. In this month’s edition of Dig In, we take a look at what trends marketers should be aware of with the potential for leisure and business travel being top-of-mind for many. 

‘Bring on The Nasal Swabs’: With Uptick in Vaccinations, Marketers Hit The Road

High levels of productivity and travel expenditures saved during the pandemic has agency leaders wondering if travel for work is still critical for business. Finding that right balance between remote work and human interaction will be key in paving the path to the future of work, especially as many client-facing individuals miss those in-person interactions. Given this, business travel may remain a vital part of building customer relationships. 

Top Post-Vaccine Travel and Vacation Trends Marketers Should Know

This is a great read for marketers who are looking for insights about current rapid changes within the travel industry. Learn how confident consumers are feeling about the safety of domestic and international travel, and the buying factors that are shaping their purchase decisions.

The New Rules for B2B Lead Generation

Pre-pandemic lead generation strategies aren’t effective anymore. It is time to adapt to a more data-driven approach while keeping in mind what your prospects’ preferences are—because the way people do business has shifted. Read the B2B sales playbook to learn 5 steps that will enable your sales team to pivot their lead generation strategies in a post-pandemic world.

Research: When A/B Testing Doesn’t Tell You the Whole Story

A/B testing is one of the most common measurements marketers use to learn valuable insights of their customers and products. And it’s especially important as consumer habits shift in the post-pandemic world. Eva Ascarza, a professor at Harvard Business School, shares her research and findings on optimizing churn prevention campaigns.

We hope you find these posts insightful! See you next month.

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