DIG IN: Digital Insights, Go-to Information and News for January 2023

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends, and need-to-know articles for digital media professionals. 

Welcome to 2023! Ringing in a new year is the perfect time to ring in an updated digital strategy. Looking ahead this year, there will be many opportunities for programmatic campaigns to tap into the power of seasonal marketing. 

To help you plan your digital strategy around important events this year, we’re sharing articles that highlight the possibilities of seasonal marketing, and how to harness it. Let’s dig in. 

How To Tap Into Emotions Via Seasonal Marketing (And Why It Matters)

Seasonal marketing is any marketing that revolves around special holidays. Cultural and popular events like Mother’s Day and Valentine’s Day create heightened excitement, which forms the perfect foil to support your marketing efforts. This article explores the ways to add more punch to your seasonal marketing. And more specifically, how to leverage emotions to bring your brand to your audience’s attention. 

How to Leverage Digital Marketing for Mother’s Day

Mother’s Day, also known as Mothering Sunday in the UK, recognizes mothers, motherhood, and maternal bonds. For millions of maternal figures across the world, it’s time for breakfast in bed, family gatherings, gifts, bouquets of flowers, and more. This article digs into consumer behaviour around Mother’s Day, important stats about consumers who are shopping for this annual occasion, and how you can leverage a digital strategy to reach them.

4 Marketing Trends That Will Define Super Bowl LVII 

Advertising around global sporting events is an effective way to insert your brand into the community of fans attending and watching. Global sports events like the Super Bowl draw massive audiences, and there’s usually camaraderie among a team’s supporters, unlike other live events. Whether you’re running an ad during the Super Bowl itself, or building a seasonal campaign around the event, understanding what trends will be relevant is the key to a successful Super Bowl strategy. 

Your Guide to a Better 2023 Chinese New Year Brief   

Chinese New Year is the festival that celebrates the beginning of a new year on the traditional lunisolar and solar Chinese calendar. The year 2023, starting on January 22, is the Year of the Rabbit. Shanghai.Monks have developed a guide that you can leverage to identify key insights that will serve as a starting point for more thoughtful and intentional Chinese New Year briefs.

Valentines Day Marketing: How to Connect with Your Customers

Valentine’s Day is a great opportunity to show appreciation for the folks who support your business—and it can be beneficial to your bottom line, too. In 2019, Valentine’s Day shoppers spent $20.7 billion in the US alone, and each of the people who celebrated spent an average of $161.96 on gifts for their loved ones. Learn 5 tips will help you create authentic, personalized, eye-catching campaigns, so you can make the most of your Valentine’s Day marketing.

With Holi Around the Corner, Explore the Magic of Colour

Holi, also known as the Festival of Colours, is an ancient Hindu festival that marks the beginning of the spring season in the Indian subcontinent. The festival is celebrated by millions of people around the world. Understanding the significance of colours in our lives, how we relate to colours, and the important cultural role colours can play, is a great starting point for creating campaigns around Holi. 

Seasonal Marketing: Building a 4th of July Campaign 

In 2022, 84% of Americans stated that they celebrated the 4th of July, also known as Independence Day. Many people across the US plan events and parties around this holiday, which makes it a significant seasonal marketing opportunity, particularly for retail marketers. Learn key tips for planning and implementing digital marketing campaigns around the 4th of July.     

We hope you find these posts insightful! See you next month.

You may also like: