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DIG IN: Digital Insights, Go-to Information and News for January 2021

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.

So what does 2021 have in store? We aren’t really sure what to expect but there is no shortage of predictions and trends being published. So we captured a couple of those but also a visualization of the evolution of ads over the past 40 years—yes, 40 years! There is a great variety of reads for you to enjoy as we kick off a new year.

Is Your Marketing Organization Ready for What’s Next? 

Marketers define value propositions for their products and services every day. But what about defining a value proposition for marketing itself? Or creating company value along with customer value. This is a lengthy but very important article that provides a framework for aligning growth strategies and capabilities that is a must read for those leading the marketing function in their organizations. 

Some B2B Brands Are Going All-in On Digital Advertising

Although B2B marketers once considered digital marketing primarily as a means to gain awareness or consideration, it is now increasingly used to close sales deals. It has also developed a new mindset about digital marketing in 2020. Will this widespread digital embrace last into 2021? We think so!

ANA Pivots On Marketing ‘Word of the Year’

We used it—bet you did too! It was a challenge to find another word that would be as fitting. “Pivot” has been named the marketing word of the year for 2020, according to an annual poll of the Association of National Advertisers’ members, the trade association disclosed this morning. Runners-up for 2020’s top marketing industry term included “virtual,” “agility” and “resiliency.”

5 Retail Marketing Trends That Will Outlive the Pandemic

The pandemic has forced the retail industry to modernize at a breakneck pace. As the year closes out, retailers are plotting their strategies to come up with a winning formula that makes the most of the operational and marketing pivots of 2020. “Meeting the consumer where they want to be” and 4 other retail marketing trends that are here to stay…

Visualizing the Evolution of Global Advertising Spend (1980-2020)

The advertising landscape has changed beyond recognition over the past three decades. With digital channels now accounting for more than half of total ad spend, and strong growth in social media, e-commerce and search over the past 10 years has come at the expense of more traditional channels, such as TV and print. Amazing what can happen over 40 years!

We hope you find these posts insightful! See you next month.

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