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DIG IN: Digital Insights, Go-to Information and News for January 2020

Welcome to DIG IN! StackAdapt’s monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.

Welcome to 2020! Our December DIG IN focused on 2020 predictions and we aren’t sure what will come to fruition but one thing is certain, there is still a lot ahead for ad tech as we roll into a new decade.

What TV Advertising’s Top Headlines Mean For Marketers In 2020

To help make sense of all the news, drama and gossip, here are three trends inspired by AdExchanger’s top TV and video headlines of 2019, and a deeper dive into what they mean for marketers in the year ahead. Spoiler alert: What does this mean for 2020? Open your checkbook.

Research Shows How Mobile-First Affects Brand Style and Experience

Everyone loves a little insight from research, especially when it reveals that the last mile of buying online and picking up in-store is rife for growth! And make no mistake: Branding and customer experience are now entwined. Some best practices within….

The Most Insightful Data From 29 Media, Marketing and Tech Companies’ 2019 Q3 Earnings Calls

This read goes beyond revenue related information to analyze 29 companies and extract insights ranging from the walled gardens to OTT and video discussed everywhere and, of course, lots of political advertising talk.

Is Your Brand Engaging or Intrusive?

As marketers, we spend big bucks on big data to understand customers’ individual needs. We seem to know more about our customers as prospects, but seem to care less about them as people. Brian Priest-Heck, CEO of Freeman talks about ways to remedy this.

The Abducted Consumer

If you don’t want to lose consumers to your competitors, aim to create advertising that motivates viewers to bypass search and go directly to your website. How do you do that? This article contains a few very valuable thought starters.

We hope you find these posts insightful! See you next month.

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