DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.
Shifts, pivots, trends and new normals—just when we thought that was all 2020! Seems like there will be some residual spill-over into 2021. So what will stay, what will go and what matters most? In this month’s roundup we capture a few…..
The year that is behind us is probably not nearly as consequential as the year ahead. Multiple, critical trends that have been accelerating for years are converging like never before to transform marketing. The year ahead promises to fundamentally reshape how brands are born and how they thrive, what advertising is, how (and where) it works, how measurement and attribution happen and much more.
While hope is on the horizon in combating COVID-19, brands will continue to feel pressure to fill in the gaps during a patchwork recovery. Marketing Dive breaks down eight trends that will reshape the industry in 2021 as the aftereffects of an unprecedented year cast a long shadow.
For Adland, 2020 was a fasten-your-seatbelts kind of year and agency leaders told a virtual 4A’s gathering that all the pivots and quick thinking they were forced to do have them excited about the potential of 2021. See what the CEOs of Horizon, Mediabrands, Dentsu and more have to say.
“What’s happening over the last couple of years, and accelerating over the last year, is that more clients are realizing that working with an indie shop doesn’t present the risk they once thought it did,” says Slotkin, who has worked at legacy brand holding company agencies like Leo Burnett and Young & Rubicam. It’s a sign of a new day, and because now speed wins—read on!
Like much of the business landscape, the marketing industry has seen an unprecedented year in 2020. Predicting the future against the headwinds of change can feel particularly futile and the ability to quickly adapt and respond to the ever-evolving new normal has proven to be a make or break moment for businesses and marketers alike. With the ripple effects of COVID-19 expected to continue for some time, staying ahead of these top five trends will help marketers thrive in 2021.
We hope you find these posts insightful! See you next month.