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DIG IN: Digital Insights, Go-to Information and News for February 2020

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.

It seems like 2020 is quickly shaping up to be the new privacy era in ad tech and beyond. And, given the complexity of ad tech, there are new exciting things around every corner. Have a read of a few!

How to Capture the Attention of Multiscreen Consumers

Experts claim this habit perpetuates itself, as turning to multiple screens diminishes our enjoyment of an individual experience. Acknowledging this behavioural shift and adapting a marketing strategy accordingly is essential. Aaron Brooks of Vamp provides the insights for marketers to keep up!

9 Digital Marketing Predictions to See You Through the New Decade

It’s hard to let go of the new year predictions when they are this good. As technology and the industry continues to mature, some really interesting opportunities arise—like the rise of wearable tech as an ad platform. Interesting predictions from Jellyfish.

Why the Future of Programmatic Video is Cross-Platform

VP of Video at PubMatic discusses how new video consumption habits will create challenges for publishers looking to retain audiences and advertisers looking to reach consumers. As the gaps close between where consumers spend time with video, advertisers and publishers would be wise to drive toward a cross-platform strategy.

What a $5.6m Super Bowl Buy Can Purchase in Digital Media in 2020

Advertising during the Super Bowl is always a massive expense, especially when compared to what else buyers could purchase if they allocated that money to something else. Each year, Digiday calculates what advertisers could do with that budget by allocating it to digital media spend.

How to Grow an Agency: Happy Processes Equal Happy People

No one ever said growing an agency is easy. At one point you were probably wearing multiple hats and working all hours under the sun just to get the work out. As your business continues to grow, it’s vital to have robust processes in place (not to mention amazing technology) to support your people; ensuring you can deliver the best possible service to your clients.

We hope you find these posts insightful! See you next month.

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