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DIG IN: Digital Insights, Go-to Information and News for December 2021

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need-to-know articles for digital media professionals. 

We love to see the ball drop in Times Square, but we don’t want to see you drop the ball on your marketing strategy in the new year. As we wrap up 2021, we’re sharing articles that cover trends, predictions, and tips that marketers should keep in mind as we head into 2022. Let’s dig in!

Five Consumer Trends Businesses Should Watch for in 2022 

It’s been a big year of change for both consumers and businesses. With vaccination rates increasing worldwide and pandemic restrictions easing, new consumer trends are emerging. Having a good grasp on what lies ahead can help businesses see around corners and plan effectively to address the post-pandemic consumer. Read on to learn about five upcoming consumer trends, from the sustainability movement to customer centricity. 

Institutionalizing Change: What’s Ahead for Agencies in 2022 

The pandemic has raised a myriad of both issues and opportunities for agencies. In a pair of fresh reports from Forrester Research provided to Marketing Dive, Forrester predicts agencies will embrace changes forced by the pandemic and try to innovate on various fronts. Read the summary of the report to learn how areas like staffing, digital media and the metaverse will be impacted throughout 2022. 

The Fastest Growing Video Advertising Platform is Now CTV 

The pandemic accelerated adoption of connected TV (CTV), establishing it as a video source for millions of homebound viewers. As a result, even as the growth of broadband connections has plateaued, marketers have allocated more ad dollars toward CTV. A series of recent surveys report the continued acceptance of CTV with programmers, advertisers and viewers with strong growth forecasts for 2022, and the years ahead.

The 8 Biggest Consumer and Customer Experience Trends in 2022 

To help your business continue to add real value and solve customers’ problems in the coming year, it’s important to rethink your products and services to take account of the huge shifts taking place.

Forbes explains how these shifts can be grouped into eight transformative consumer trends, from channel digitization and expansion to more immersive experiences.

2022 Midterm Political Ad Spending Projected to be $7.8 Billion 

With the midterms coming in 2022, it will be a big year for political ad spend. According to political strategists and analysts, it’s projected that the level of spending on 2022 campaign ads will not only surpass every previous midterm race, but could even approach the last presidential election cycle.

Top 10 Strategic Predictions for 2022 and Beyond 

Gartner shares their top predictions for 2022 and beyond. Their predictions reflect three main themes in the pandemic era: human centricity, resilience and the ability to reach beyond expectations. You can use these predictions as assumptions for scenarios and strategic plans for the next three to five years.

We hope you find these posts insightful! See you in the new year.

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