DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.
This is the last DIG-IN of 2020 and what a year it has been! For the last 6 plus months there has been a plethora of content around the pandemic. So to close out the year, we’ve compiled a few readings to get CMOs and marketers better prepared for 2021.
Defining, activating and sustaining your purpose—brand purpose is not a new concept by any means, but it has certainly become an elevated one in recent months. As chief marketers attempt to thoughtfully, yet boldly steward their brands through times of uncertainty and societal unrest, leaning into their foundation—their core—as a company has never been more important.
Dubbed da Vinci Growth CMOs for their multi-disciplinary art and science characteristics, great CMOs have these diverse competencies that help them drive growth for their firms. From decoding the world and creative customer experience to media performance, discover the 10 building blocks and some advice on how to become a da Vinci Growth CMO.
Small shops are having their “moment” in the pandemic as clients demand exactly what they boast they can provide: flexibility, speed, stronger partnerships and affordability. Whether the recent momentum is sustainable or merely a blip in time remains to be seen. But we think it’s a great trend that has legs!
Such a deep level of engagement stems at least in part from the personal nature of how listeners consume podcast content—mostly through earbuds or headphones. And podcasts can also play a role in helping CMOs stretch their marketing budgets by repurposing and cross-promoting content. What isn’t there to love about podcast and the opportunity it affords marketers? We even launched our own podcast in 2020—if you haven’t tuned in, it’s worth a listen after this read.
In a year that has drastically changed our industry and forced us to both reflect and pivot simultaneously, it may be difficult to plan for the future with a present that is so unpredictable. But these 11 innovators are up for the challenge to go beyond the now and share what’s happening in the industry they are most excited about—from focusing on what’s real to meaningful and unexpected collaborations.
We hope you find these posts insightful! See you next year.