Welcome to DIG IN! StackAdapt’s monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.
It’s December 2019 and 2020 is just around the corner—so there would be nothing more fitting then a round up of 2020 predictions. Where is the overlap? Automated Intelligence (AI) and Machine Learning across almost all!
This snapshot is part of a larger report from the team at Forbes. There are some harsh realities in this one: This will be the year that agencies of every size and type finally take up the task of deconstructing and reassembling their model in the face of economic uncertainty, looming regulatory action, and a compounding pressure to both perform and transform simultaneously—or risk falling further into irrelevance.
The market for advertising technology is expected to record exponential growth between now and 2023. But predicting how the landscape will truly shake out, especially given shifting regulatory and market sands, could be a little tricky, analysts say.
The rise of AI, voice activated ads and the evolution of personalization—read on to discover the 9 other AdTech trends in 2020 and beyond.
2020 trends? It depends on who you ask. Programmatic Media Specialist, Timothy Whitfield, interviewed over 100 ad-tech companies (who knew there were that many players?) to uncover industry pressures, DSP evolution and others from an agency publisher lens in Part 1.
As digital ad capabilities become more accessible and effective, both the sell-side and buy-side are shifting to embrace more advanced solutions. Digital Agency Idea Rebel covers everything from digital trends, to CTV and CCPA.
We hope you find these posts insightful. See you next month and happy holidays!