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DIG IN: Digital Insights, Go-to Information and News for August 2020

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.

Until we have passed through the pandemic and come out the other side, we will continue to be writing and reading about changes in the advertising industry, evolving consumer behaviour, new normals, and re-start approaches. Insights, strategies, take-aways and solutions below. Enjoy the read!

B2B Marketers Get Down To Business With Digital During COVID-19

A firm handshake is an integral part of the B2B sales and marketing cycle … which is kind of tricky in a world where even elbow bumps aren’t recommended. And so with in-person meetings and events off the table, B2B marketers are getting creative with their efforts and turning to digital at an accelerated pace. Because it isn’t business as usual.

COVID-19 Whiplash: Brand Strategies Are Shifting Again As Cases Rise

Marketers were quick to pause spend in the chaotic early days of the pandemic, but turning channels on and off is inefficient in the long term. Brands need to communicate with customers and adapt based on their responses.

‘My Mind is Opened to Different Possibilities Now’: 5 Ways Agency Work Will Change Going Forward

Employees and employers have adapted to a new way of working that’s not only remote but more flexible as a necessity due to the ongoing coronavirus pandemic. But agency executives and employees believe that some of the workflow and workplace changes will stick long after coronavirus is under control as old beliefs about what can be accomplished outside of the office have been proven false. What comes next?

Is Your Marketing Strategy Based on the Right Data?

Rapid change is the new normal, and more than ever, marketers need to make decisions quickly that are nonetheless anchored in data. This article covers four approaches that marketing teams should be using more often to better orient themselves around the truth of what their customers are experiencing and which strategies are actually working.

Advertisers Must Think Local As The Economy Reopens

Phased reopening requires agility in messaging and targeting. Certain markets or regions are considering to or have gone back into shutdown mode, so advertisers will have to manage their buys accordingly and efficiently.

We hope you find these posts insightful! See you next month.

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