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DIG IN: Digital Insights, Go-to Information and News for April 2020

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends and need to know articles for digital media professionals.

During these unprecedented times, it is difficult to find content that is not directly related to the impact COVID-19 is having globally—both on a human scale and on a financial one. You have likely seen all of the related coverage, so in this edition of DIG IN, we have tried to find some great reads with some evergreen insights.

The Cincinnati Zoo Turns To Livestreaming To Make The Most Of Its COVID-19 Zooscape

Yes, this somewhat related to the situation at hand, but there are also insights to use beyond what is happening currently. The lesson is that innovation and creativity can still help not only entertain and calm people, but a brand can find a way to resonate with audiences that makes a long-term and lasting impression.

Brands Are Creating Zoom Backgrounds to Class Up Your Quarantine

We’ve all been there: The videoconference is about to start, and you find yourself scrambling for a suitable corner of your home—one that preferably doesn’t expose your piles of laundry or unkempt kitchen. This is a creative tactic that fits for today, but it also speaks to innovation that makes a long-term and lasting impression—for Zoom and for those creative innovators!

Adweek Vocabulary Quiz: Test Your Knowledge of Marketing and Advertising Terms

What’s the difference between branded content and native advertising? Is that reality augmented or virtual? Does anyone really understand what blockchain is? Keep your mind active and healthy while you brush up on some industry vocabulary. Impress at your next virtual digital marketing meeting!

5 Strategies That a Company Can Use to Upgrade and Re-energize Their Brand and Image

If the time has come to revisit, re-evaluate or re-energize your brand and image, start by determining the degree to which your brand needs that re-fresh. This and four other strategies to get you started on the right, and most effective, track.

What to Do When More Eyes are on Your Digital Presence

If the thought of more eyes on your digital campaigns makes you nervous, take a deep breath. While it is recommended that brands take a step back to understand what is and isn’t working in their digital efforts throughout the year, there is no better time than right now. Rise Interactive has compiled some of their best digital housekeeping practices that can be completed from the comfort of your couch.

We hope you find these posts insightful! See you next month.

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