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context over user data

Why Advertisers are Embracing Context Over User Data

“Since the late 1990s, marketers have used the cookie to track website visitors, improve user experience and target digital ads towards receptive customers. But the way marketers use cookies is changing.

With new regulations around online privacy — including the European Union’s General Data Protection Regulation and the California Consumer Privacy Act — browsers are phasing out third-party cookie tracking.”

Read the full story on Digiday.

Digiday, a division of Digiday Media, takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of these industries.

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