“More than any other revenue channel, agencies are now focusing on organic growth from existing clients. It’s an important growth strategy because it leverages and strengthens existing relationships, while avoiding costly, and often unsuccessful, new business reviews.
The recent Organic Growth Trends Report uncovers insights and analysis on how agencies are approaching organic growth—particularly as competitive reviews continue to be smaller, inconsistent and expensive.
One key finding of the report is that agency leaders project the most significant revenue growth through 2022 will come from current clients. Nearly 30% of agencies surveyed expect revenue from organic growth to increase by more than 10%. Another 45% expect growth of up to 10%. These revenue projections are expected to increase significantly in the coming few months.”
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