There came a point earlier this year when we knew we weren’t doing enough to promote the value of StackAdapt. While our platform was distributing…

In a digital world saturated with ads, there’s no space to waste. This means that when it comes to your campaign, every element must make a…

This article originally appeared on Entrepreneur.com. Read the original here. Native advertising is new, which makes it prone to controversy….

What is native outstream video? Some marketers call it “in-text”, “in-line”, or “in-article”, and while there is still disagreement over the terminology, one thing…

Anna Zhao, Content Strategist at Quietly, shares the dos and don’ts of branded content. Brands were creating content…

The marketing and advertising industry is notorious for inventing new acronyms and terms du jour. Some of them grow into behemoths like content marketing, while others,…

In-feed native advertising (often referred to as ‘In-stream native advertising’) is one of the forms of native advertising to deliver a preview of branded content…

What is native advertising? If you’re following advertising industry news, “native advertising” seems to be the latest buzzword. As is usually the case with…