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The Power of Programmatic for Political Ads
Have you considered leveraging programmatic for political ads? With the elections coming soon and digital advertising spend increasing across all verticals, it’s expected… -
Certified Strategies for Higher Education Marketing
Higher education marketing is increasingly looking toward digital marketing as a strategy for increasing enrollment and bringing prospective students into programs. Through channels… -
Driving Performance With Contextual Advertising
Contextual advertising tailors ads to the environment in which a user is browsing. Since ads are served based on the interest of the… -
Taking the Driver’s Seat to Accelerate Audience Engagement With Creatives
What does it take to drive the first click? This question is on the mind of all marketers because audience engagement is the… -
How to Cultivate Thriving Cannabis Marketing Campaigns
Despite being a highly regulated industry, cannabis sales grew by 67% in 2020. This upward trajectory is a sign that cannabis marketing has… -
The Right Prescription for Healthcare Marketing
Throughout the last two years, pandemic restrictions across the US and Canada interrupted the way we approach healthcare in various ways. Elective surgeries… -
The Greatest Assets for Financial Services Marketing
The last two years have been defined by career changes, relocation, and urgency when it comes to making financial decisions. -
Sleigh the Competition With These Holiday Marketing Tips
The way consumers purchase products has changed significantly in the last 18 months. This shift in consumer habits is important to take into… -
Strategies to Succeed in B2B Digital Marketing
Without conferences and business travel, B2B marketers have shifted to different strategies, like demand generation and account-based marketing. In a discussion for the… -
Unpacking the Future of Travel Marketing
The travel and tourism industry was one of the hardest hit by the pandemic, which meant travel marketers had to make sudden and…