There are thousands of articles out there advocating for and against native advertising. Lists of benefits and challenges abound. But so do definitions. It’s time to admit that there is more than one kind of native advertising out there. In fact, there are five. Continue reading “5 Native Advertising Formats Every Marketer Should Know About”
According to CMO and digital marketing influencer, Chad Pollitt, native advertising is suffering from a “terminology problem”.
A successful native advertising campaign is dependent on a whole host of factors. While uploading a campaign is easy, what do you do when that same campaign isn’t performing the way you expected it to?
At StackAdapt, we recognize that client ads don’t occur in a vacuum. If the brand’s goal is to generate or convert leads, they’ll of course require a landing page in order to do so. The quality of this landing page does the heavy lifting when it comes to illustrating value and acquiring customers. Continue reading “How to Create Landing Pages that Convert: The Landing Page Sessions”
The term “whitelisting” makes many digital marketers feel all warm and fuzzy inside — Employing a preapproved list of domains to a programmatic advertising campaign allows us to sleep soundly knowing that we are doing everything possible to ensure our brands aren’t tainted by the “wild west” of the open exchange. But is whitelisting the best way to ensure brand safety? Continue reading “Whitelisting for Brand Safety: Pros, Cons and Misconceptions”
Today StackAdapt teamed up with one of our video advertising supply partners, Teads, to educate digital marketers on the benefits and best practices of the native outstream video format. Continue reading “3 Reasons To Buy Native Outstream Video Advertising through StackAdapt [Webinar Summary]”
There came a point earlier this year when we knew we weren’t doing enough to promote the value of StackAdapt. While our platform was distributing video advertising for brands across the web, we struggled to create high quality video content that illustrated our own brand story.
The truth was, we weren’t completely sure where to start, so we decided to hire a full time videographer and give him carte blanche to bring video concepts to life. One of his first tasks was to create our first video ad. Continue reading “How To Create Your First Video Ad”
There is a scary knowledge gap in the digital marketing industry. Despite being a multi-billion dollar technology, programmatic media buying remains a mystery to a huge number of digital marketers and advertisers. Adtech isn’t going anywhere, and if we expect it to improve, understanding and adoption must also improve. It’s time for marketers to educate themselves. Continue reading “5 Key Resources for Digital Marketers Who Don’t “Get” Programmatic”
In a digital world saturated with ads, there’s no space to waste. This means that when it comes to your campaign, every element must make a meaningful impact. One of these key elements is your landing page. Here are a few simple tips for optimizing landing pages. Continue reading “Landing Page 101: Optimizing Landing Pages for Conversions”
Native advertising has entered the mainstream. As a media buyer or digital marketer, are you familiar with the various kinds of native ads? If not, you’re missing out on a massive content amplification channel. Continue reading “Native Advertising Explained [Examples]”