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The Ultimate Holiday Stack

With the holiday season in full swing and the year coming to a close, we started to reflect on 2018 as we look forward to a successful 2019. What better way to recap the year than with our top 12 blog posts?

These posts all contain amazing tips and information on how you can optimize your native campaigns, making this the ultimate holiday, and 2018, stack of posts. Dive in and review anything you may have missed in the busy year so you’re armed and ready for success in 2019!

  1. 10 Digital Marketing Tips for 2018 from StackAdapt’s Campaign Experts

We rounded up tips from our Customer Success Team to help ensure your campaigns hit your KPIs. Our experts give you advice on the ideal number of creatives to use, targeting best practices, tools to best measure in-store foot traffic and so much more! Check out our digital marketing tips to get a jump start on 2019 (and come back in January for more tips for next year!).

  1. From the Founder’s Desk: Vitaly Pecherskiy on The Top 3 Tech Trends in Advertising

StackAdapt’s co-founder and COO, Vitaly Pecherskiy, shares his insight into the top 3 trends he sees in advertising. He also gives insight into what the future of native advertising has in store. Are you keeping up with these trends? Make sure you’re ahead of the game and prepared for the ever-evolving landscape.

  1. Managing your Campaign on the Go? Yes, it’s possible!

2018 was a busy year, and to help you optimize your time, StackAdapt released Mobile Campaign Management. That means that while you’re commuting on the train, waiting in line for your coffee or running in between client meetings, you can check in on your campaigns right on your phone. Learn more about how you can manage your campaigns on the go and make 2019 your most efficient year yet!

  1. 10 Research-Backed Reasons to Use Native Advertising

There can be hesitation when it comes to programmatic advertising and switching digital advertising budgets from display to native, and we understand. Native advertising is one of the more recent ways marketers are attempting to keep up with consumer behaviour. Still not convinced? We’ve compiled 10 research-backed reasons to use native for your next digital campaign. They just might change your mind.

  1. 5 Native Advertising Mistakes that Sabotage Campaigns

How do you know if you’re making common native advertising mistakes that are sabotaging your campaigns? Read about the top mistakes digital marketers are making, from not testing audiences to making assumptions about your customers, and hear our tips on how you can avoid them.

  1. Campaign Planning Anxiety? We Have the Cure!

We know that the lack of proactive campaign planning can cause a lot of anxiety, which is why this year we released the StackAdapt Planner. With this feature, you can get better insights, maximize budget, target more efficiently, and more, to help you reduce stress. Check out our post on the StackAdapt Planner and find out how it helps to cure your campaign planning anxiety.

  1. How to Choose the Right KPI for Your Next Digital Campaign

As a digital marketer, you have hundreds of data points from which you can choose for your campaign’s KPIs. Taking all these data points and choosing the right one or two indicators of a successful programmatic campaign is the challenge. We generated a chart to help you understand how to choose the right KPI for your next digital campaign. This is a post you won’t want to overlook as you start planning for 2019.

  1. State of Conversions: How to Measure Across DSPs

According to research, the digital buyer is expected to use 4 different DSPs, which leads to difficulty gathering results and understanding which platform drove which conversions. So, to help reduce confusion, we’ve provided strategies to help you refine your data and gain a better understanding of where your conversions are coming from.

  1. The StackAdapt Creative Studio: Design Expertise + Technology = Peak Performance

The creative elements of your campaigns have the potential to make or break its performance. That’s why StackAdapt launched Creative Studio, a team of experts who will help you achieve peak performance by creating or improving campaign creatives. Check out some tips on creating high-performing ad creatives and learn how Creative Studio can help your programmatic campaign performance – a great tool for success in 2019.

  1. Performance Marketers Are Increasingly Relying on Intent-Based Targeting

StackAdapt offers Custom Segment; audience segments made up of users who have actively shown intent to purchase, to help you reach interested audiences in a timely manner. This targeting technique is growing in popularity, and we have compiled data and tips on how you can take advantage of intent-based targeting to increase campaign engagement and conversions.

  1. Mapping Out Your Geotargeting Strategy

Timing and location is key when you’re running digital advertising campaigns. Geotargeting, the practice of delivering content to a consumer using the geographic location of the recipient, can help you achieve your overall campaign goals. Learn more about geotargeting and check out our tips on how to best implement geotargeting in your campaigns, and start using this strategy in 2019.

  1. Seeing is Believing: StackAdapt’s Enhanced Native Ad Previewer

Creating the perfect ads for your paid marketing campaigns is much easier when you can visualize how everything will look before it goes live. See how StackAdapt’s Enhanced Native Ad Previewer allows you to see what your native ad will look like in a live environment, without accumulating additional impressions or clicks.

We hope you enjoyed our Ultimate Holiday Stack. There’s plenty more where that came from, and we will continue to provide you with amazing tips, tricks and industry knowledge. Reach out to info@stackadapt.com if there is a specific topic you would like us to cover! Happy holidays!

6 min read

5 Ways StackAdapt Makes Switching from Display to Native Advertising Easy

There are a number of reasons digital marketers should be moving budget from banner ads to native: increased click through rates, an uptick in engagement and brand lift, and cross-device effectiveness, to name a few.

But even with this (now mainstream) format set to dominate mobile ad spend by 2020, many agencies and brands still struggle to make the switch from traditional display. Understanding the reasons behind this common challenge led us to develop automation tools & processes that make adopting native advertising as simple as possible. Here are 5 ways we make switching from display to native advertising easy.

1. In-House Copywriting: Expert Suggestions

A major difference between generating native advertising and traditional display is the reality of having a headline and description in addition to your image. That’s why we have a team of expert copywriters on hand to help with headlines and description copy. Our team will supply a variety of options for you to choose from or use as inspiration for your own in-house writer.

2. SmartAds: Shutterstock Integration

Knowing which type of imagery to use can be tough. What will customers respond to? We’ve integrated with Shutterstock so you have free access to thousands of images at the click of a button. A/B testing numerous creatives to understand what resonates with your audience has never been easier.

3. Magic Wand: Your Creative Wizard

This is the kind of automation that we pride ourselves on and continue to improve every day.
The Magic Wand tool scans your landing page URL to auto-populate the headline, description, and image fields with relevant content. These copy and image suggestions serve as a creative starting point and can even serve as one of your creative options when split-testing.


4. Page Speed Detector: Optimize User Experience

Another difference between display and native is that the click-through page is a key aspect of native advertising. This is because CTR is 5-8x higher with native than banners, and usually directs to valuable content. Our Page Speed Detector ensures your page loads in an acceptable time frame, providing your audience a smooth experience with your brand.

5. Ad Preview: Ensure Your Ad Meets Expectations

Our Ad Preview tool puts you and/or your client at ease by providing a clear example of what your ad creative will look like out in the wild. Whether this is your first native ad or your thousandth, it allows you to ensure your ad meets expectations.

4 min read

5 Native Advertising Mistakes that Sabotage Campaigns

Native advertising is a relatively new form of digital advertising, and as part of the programmatic landscape, it’s been noted that there are few formal educational programs. Many marketers are learning how to effectively use the technology on the ground and mistakes are bound to be made. In order to make your native advertising efforts as effective as possible, here are five native advertising mistakes that sabotage digital ad campaigns on a daily basis: Continue reading “5 Native Advertising Mistakes that Sabotage Campaigns”

4 min read

Vitaly Pecherskiy, Co-founder, on the Role of Native Advertising vs. Display

Since we launched StackAdapt four years ago, native advertising has gone from a shiny new object to a common line on media plans. While most marketers have embraced the concept of native advertising, very few see it for what it actually is – a new standard for communicating your brand’s message online. Today I hope to share my viewpoint on the role of native advertising vs. display and when to use each. Continue reading “Vitaly Pecherskiy, Co-founder, on the Role of Native Advertising vs. Display”

4 min read

How Advertisers Can Stand Out During Super Bowl Season Without Spending Millions

The Super Bowl is as much about the advertisements as it is about the football. But let’s face it, not every company can afford a $5 Million dollar spot during one of the most anticipated sporting events of the year. Here’s how marketers and advertisers can stand out during Super Bowl season without spending millions. Continue reading “How Advertisers Can Stand Out During Super Bowl Season Without Spending Millions”

4 min read