Leading Demand-Side Platform vendor enables organizations to refine audience segmentation and improve programmatic campaign performance.
Toronto, ON and New York, NY – StackAdapt (www.stackadapt.com), a programmatic advertising company is now partnering with Bombora, the leading provider of B2B Intent data. This partnership expands Bombora’s Audience Solutions offerings beyond pre-packaged audiences to include Account-Based-Marketing (ABM) Audiences, Audience Verification and Company SurgeⓇ and offer a comprehensive suite of targeting options for Business-to-Business (B2B) programmatic campaigns.
“We’re excited to expand our partnership with StackAdapt. The partnership enables StackAdapt’s clients to activate B2B audiences for Account Based Marketing programs, prioritize accounts or create new account lists based on intent,” said Mark Dye, Chief Strategy Officer at Bombora.
As a B2B data supplier monitoring over 2.6 million companies worldwide, Bombora’s scale of data is unparalleled. StackAdapt’s partnership with Bombora provides B2B marketers with numerous capabilities to help execute full funnel campaigns and drive revenue. ABM audiences enable advertisers to target specific companies from a target account list or CRM list, at an individual level, by mapping employee devices at specific companies. Bombora’s Company SurgeⓇ analyzes the business content consumption of millions of B2B organizations to identify the intensity of research spikes for target organizations, considered as an indicator of active demand for a product or service. Custom audiences can be derived from a combination of ABM and Company SurgeⓇ and can support multi-channel activations.
“We are seeing a significant increase in B2B marketers leveraging our platform to enhance their overall digital marketing strategies,” said Michael Shang, Director of Programmatic Partnerships & BI, StackAdapt. “With the addition of Bombora’s Audience Solutions, B2B marketers are able to access unique capabilities that will improve their ROI and bottom line.”
Bombora’s Audience Solutions are now available for all StackAdapt customers.
Bombora is the leading provider of Intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in-market for which products. The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioural data about their audiences. In turn, they can better understand their audiences, serve advertisers, and monetize their inventory. Learn more about Bombora at bombora.com.
StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners.