“Recent years have seen rapid growth in audio content that’s available for streaming. Listeners are tuning into digital audio formats like music, playlists, audiobooks and podcasts. The popularity of this channel has been fast growing, with 72% of Americans (218.4M) now listening to digital audio on a monthly basis.
For B2B marketers, programmatic audio provides a scalable channel that allows them to reach their desired audience in screenless moments. What tends to make programmatic audio stand out within your media mix is the format of audio ads. With digital audio advertising, your messaging is communicated entirely through sound. This changes the way your brand’s message is received.”
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