“Connected TV (CTV) adoption has been steadily increasing in recent years. Currently 82% of US households have at least one internet-connected TV. But despite CTV becoming widespread as a mode of media consumption, many marketers—especially B2B marketers—are hesitant to add CTV advertising to their media mix.
There are plenty of common misconceptions that are holding marketers back from this channel, but these can be overcome through education as well as test-and-learn opportunities. Meanwhile, let’s look at the many actual benefits that the connected TV (CTV) channel offers.”
Read the full story on Ad Age.
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