Our Terms of Use & Cookie Policy

StackAdapt uses cookies to improve your online experience. Cookies are used to help us better understand where our visitors are coming from, recognize you when you sign in to the platform, or better personalize pages you visit. Cookies are placed on your computer automatically but if you chose to opt out from any tracking, you can change your cookie settings through your browser.

Hide

StackAdapt Integration with TapClicks: Programmatic Native Advertising Analytics

The agency tech stack is complex. The number of apps and platforms marketers use is ever expanding, which means that the amount of data can quickly become unwieldy. And not only do marketers need to have control over their data, they need marketing insights faster than ever.

StackAdapt has partnered with TapClicks to accommodate the needs of modern marketers who often require a wide variety of channels to achieve their goals. This integration will help our customers combine StackAdapt’s proprietary performance data with other user acquisition channels. With this integration, marketers can aggregate Native advertising-specific metrics, including time-on-site and content engagement rate into TapClicks for all of their StackAdapt campaigns.

The integration includes:

  • Post-click metrics which are now readily accessible to StackAdapt users
  • Ability to seamlessly combine StackAdapt analytics with other channel data like social and search

Connections, like those with StackAdapt, mean that reports in TapClicks always stay up to date with the latest data so marketers can send progress reports and insights directly to their clients.

If you are an existing TapClicks client, reach out to your TapClicks representative to have StackAdapt enabled for your team.

Read more about the integration from TapClicks.

4 min read

What Role can Insights Play in your Work?

Industry insiders were asked by Google to reveal the role insights play in their work, and what makes a great insight (or an insight great). A brilliant insight is the basis on which a campaign is built and it doesn’t necessarily have to equate to finding a needle in a haystack. Insights is the business intelligence tool available in StackAdapt.

As part of our Product Launch Series for Summer 2018 we introduced Insights-Analysis – a means of enabling you to slice and dice data to uncover actionable insights for improving campaign performance across numerous dimensions, like geo’s, creatives, devices and more.

Insights-Analysis presents a snapshot of what is working and what requires attention to your campaigns through the various pre-set attribute combinations.

And now we are taking it one step further with Insights-Optimization. Leveraging the campaign snapshot, Insights-Optimization enables you to take immediate action to optimize your campaigns based on a number of pre-set attribute combinations.

No need to jump between pages to optimize your campaigns because you can enable or pause various attributes to improve campaign performance directly from Insights-Analysis. Notice exchanges or domains underperforming – pause them instantly. If you’ve previously paused a domain that wasn’t performing, you can enable it again immediately.

Share detailed insights into how campaigns are driving incremental outcomes for your brand or your clients and take immediate action for continual performance improvements.

Contact your StackAdapt representative to learn more.

Not a StackAdapt customer? You’ll definitely want to be now – see StackAdapt Insights (and so much more) in action.

4 min read

Seeing is Believing: StackAdapt’s Enhanced Native Ad Previewer

Simulate and understand how your ad would look in a live environment – now with more verticals (20+), format examples and devices. Introducing our Enhanced Native Ad Previewer!

Creating powerful ads for your paid marketing campaigns is much easier when you can visualize the final result before it goes live. The Enhanced Native Ad Previewer in StackAdapt is designed to help you envision Native and Video ads, within the context of its format, device and vertical, in English, French or Spanish.

The Enhanced Native Ad Previewer took the already popular and invaluable way to check how your ads appear without accumulating additional impressions or clicks, and enhanced it to bring you even more previews. By selecting a specific vertical for your preview, for example Business, you can see how your ads will look to a user browsing Business Insider vs the Chicago Tribune with the full scrolling experience of that particular publisher on desktop and mobile.

In addition to simulating the ad in a live environment, the Ad Preview screen also provides a URL that you can share publicly within your agency or with your clients.

You can explore this new feature by clicking the Preview your Ad in the Creatives Tab and choosing from the selection of verticals in StackAdapt.

Not a StackAdapt customer? You’ll definitely want to be now – see the Enhanced Native Ad Previewer (and so much more) in action.

4 min read

The Race for Digital Advertising is On

The Midterm Elections are just around the corner – November 6, 2018 to be exact. This handy 2018 Midterm Election Guide provides everything you need to know. And this post will tell you why, as candidate and strategist you need to think outside the (set-top) box to reach key voter groups!

According to eMarketer, as the midterm elections are heating up, ad spending is rising. Political advertising dollars are flowing to publishers at higher rates than had been expected earlier this year, based on statistics from E.W. Scripps – political ad spend will top $112 million in 2018, surpassing not only the previous midterm year but the 2016 presidential election as well, when its political ad spend reached $101 million.

Although the budget forecast is leaning heavily towards traditional channels – broadcast TV being the largest – the battle is also on for digital ad inventory. It will be getting the second-highest share of dollars, based on Borrell Associates media trend tracking, at the tune of $1.8 billion.

 

 

Digital advertising is primed to be a sizeable driver in the Midterm elections. With 435 U.S. House seats and 33 U.S. Senate seats at stake, programmatic advertising can easily dominate the race for the digital ad spend. With the power and targeting offered with programmatic advertising technology, campaigns can reach voters with quality, hyper-targeted ads, that unlike other advertising formats, can be adjusted on-the-fly.

MediaPost, in identifying the trends to watch in the 2018 midterm states that, “as we approach one of the most hotly contested midterm elections in memory, we already know one winner: digital advertising has clearly emerged as the preferred medium for both candidates and voters.”

Political advertisers need the right strategy to reach voters who are increasingly mobile and always immersed in content.

Consider Native

Native ads are advertising formats that are consistent with the form, style and voice of the platform they appear on and are considered less intrusive to the reader.

Native ads are consumed the same way people view editorial content which could attribute to consumers looking at native ads 53% more frequently than display ads and why they tend to register higher lift in purchase intent (18%) and brand affinity (9%) than banner ads. They can also register higher lift in voter intent too.

More importantly, native and mobile are dominant partners. Native advertising is even more likely to be mobile than social; more than 90% of native display ad dollars go to mobile placements, thanks to sites and apps designed specifically to include native ads.

Go Digital and Local

Particularly in midterm elections, localization is key. If your congressional campaign just needs to reach one side of a city or county, geotargeting enables you to zone right in.

Focus the Message

StackAdapt Custom Audience Segments are first-party data sets that target individuals based on the relevant content they’ve recently consumed online, their intent (to purchase or to vote) and their competitor interactions.

To identify users that belong to a segment, StackAdapt uses two main approaches:

  1. Collect users who share similar unique internet browsing patterns – that is users who have recently visited relevant pages that demonstrate a specific interest, such as Republican or Democratic Candidates
  2. Collect users that have recently connected to a specific corporate network such as the University of Georgia, thereby allowing political advertisers to target current college students of a specific campus

These diverse and unique audience pools make targeting your ideal audience fast, easy, and accurate – and gets your message in front of the right set of voters at the right time.

There is a lot of opportunities to reach voters through the various tactics offered only in programmatic advertising, including voter targeting and geotargeting. And it also brings pricing efficiencies and scale that help maximize campaign dollars. And some key elements, such as custom audience segments and programmatic native are only available in StackAdapt.

If you want to learn more about boosting the performance of your political campaigns, reach out to your StackAdapt representative or contact us to get your campaign up and running today!

4 min read