Having access to the right self-serve technology is a huge selling point for brands. There are big benefits of self-serve demand-side platforms (DSP),…

Multi-channel advertising enables you to reach users across different platforms and channels. This strategy helps campaigns gain greater reach by capturing users…

AI in programmatic advertising is becoming an industry norm. While having the ability to pull the levers and push all the buttons as…

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends, and need-to-know articles for digital media professionals.  Father’s Day…

The open marketplace and private marketplace are digital exchanges where publishers can sell their ad inventory to media buyers. They both leverage

In a digital-first, cross-device world, native advertising belongs in every marketer’s media mix. Native advertising matches the look, form, and feel of…

The purchase path of today’s leisure traveller is becoming increasingly complex. Consumers have more options than ever before, creating a long and complicated…

E-commerce has become a vital part of consumer shopping habits. Thanks to technological advances, it’s easier than ever to browse online, buy online,…

DIG IN is StackAdapt’s monthly round-up of hot topics, latest trends, and need-to-know articles for digital media professionals.  The travel…

In-game advertising leverages programmatic technology to enable ads to appear in mobile, computer, and video games. Blended in-game ads are seamlessly integrated,…