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6 Ways to Win at B2B Audience Targeting
B2B marketing is increasingly digital. According to eMarketer, digital ads will comprise nearly 50% of all B2B ad spending… -
6 Tips to Drive Campaign Success With Native Ad Formats
A few years ago, native advertising was a shiny new advertising strategy that could be used as a primary marketing medium. Today, it’s… -
8 Must-Know Tips For Retail Advertising
The retail industry is always evolving thanks to changing consumer trends and advancements in technology. For example, back in 2013, online sales of… -
What Is Martech? Marketing Technology Explained
In today’s digital landscape, technology can help you grow brand awareness, boost sales, and enhance customer loyalty. There’s a whole array of tools,… -
Top 5 Benefits of Native Outstream Video
Video advertising is the perfect programmatic advertising channel for creating an emotional connection between a brand and an audience. This medium captures undivided… -
6 Programmatic Tactics for a Successful Political Campaign Strategy
Digital ad spend on political campaigns has been steadily growing, and the 2024 US presidential election is projected to continue the -
How To Leverage First-Party Data for Programmatic Campaigns
Collecting and activating 1st-party data provides lots of valuable insights into your customer’s behaviour and preferences. For programmatic marketers, this… -
4 Reasons to Run Digital Marketing Political Campaigns in 2024
Since 2008, digital political ad spend has been consistently growing. Candidates have identified that they can reach voters in ways that weren’t possible… -
5 Impactful Creative Formats for Digital Political Advertising
When it comes to political digital marketing, standing out from the crowd is key. From representing party-specific platforms to performing discovery at a… -
8 Programmatic Advertising Tips for B2B Marketing
Business-to-business (B2B) buying behaviour is always evolving, and the fast adoption of remote-first work has accelerated these changes in recent years.