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Take Control of Your Campaigns With Cookieless Advertising
Cookieless advertising is providing an opportunity for advertisers and marketers to take control of their campaigns and drive successful, effective results. -
4 Ways to Leverage Digital Out-of-Home Advertising
Ads outside the home have been around for centuries. But over the past few years this channel has become more precise and effective,… -
Benefits of Integrating a Programmatic API Into Your Platform
Tech platforms are always looking for opportunities to scale their offerings and capabilities. Thanks to application programming interfaces (APIs), doing so is easier… -
How to Leverage Geofencing in Your Campaign Strategy
In programmatic advertising, the more relevant an ad is, the more it will resonate with your target audience. Lots of factors, like personalized… -
Complete Guide to Programmatic Audio Ads
Programmatic audio enables you to run audio ads through your programmatic platform. It uses a similar process to display advertising, which automates… -
3 Tips For Live Sports Marketing With Programmatic
Streaming live sporting events often attracts some of the largest TV audiences in the US. Millions of viewers tune… -
4 Reasons Why You Should Be Advertising in Video Games
There will be 179.6 million monthly gamers in the US this year—meaning more than half of the US population… -
Drive Contextual Advertising Results With Keyword Rule Targeting
In today’s digital landscape we’re seeing practices around 3rd-party data collection evolve. As a result, many marketers are embracing contextual targeting tactics that… -
Advertising Strategies for Linear TV vs. Connected TV
Linear TV is essentially live television. It’s the means of watching TV, meaning that you turn on a channel at a specific time… -
Cookies 101: What Are Cookies?
Since the 1990s, the cookie has made tracking in-browser user behaviour a valuable tool for targeting digital ads toward receptive consumers. But what…