StackAdapt Academy

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Webinar: Native Advertising Bidding and Targeting Strategies

Aug 15, 2016 / by Michael Cornacchia

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"Change is the only constant in life," is an age-old saying that certainly rings true for the world of online advertising.

And amidst all the changes in this complex world, native advertising has emerged as the default paid channel for reaching relevant audiences with content.  

Every social network is capitalizing on the native distribution of content, which has proven to maximize the attention of the users. Importantly, we believe that attention has become the most important metric for measuring the success of content distribution efforts.

In our upcoming webinar, we plan on taking a very granular look at how full-service marketing agencies can capture users' attention in a way that is both measurable and scalable.

 

Sign up here for our upcoming webinar on how full-service agencies succeed in native advertising.

 

We believe that “success” for an agency is often determined by their ability to execute engaging campaigns for the brands they represent. And typically, this requires the deployment of new and innovative marketing strategies. 

 

Einstein had it right when he said, “The definition of insanity is doing the same thing over and over again, but expecting different results”. 

 

With that in mind, aside from the essential topics, such as ways to maximize the impact of your native campaigns and best practices for campaign optimization, we will also introduce cost-per-engagement (CPE) bidding as a game-changing innovation that is disrupting the industry.

 

Our next webinar, presented by our very own co-founder Vitaly Pecherskiy is sure to be one that sparks many conversations about innovation, capturing attention in advertising, and ultimately helps you succeed with native advertising.

You don’t want to miss this one ---> Save your seat today!

 

Written by Michael Cornacchia

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