Over last few years we've seen a massive growth of new-age brands in Toronto, most of which are heavily leveraging progressive marketing techniques, content marketing and social media, to spread awareness and get customers. So what are the brands that dominate the content marketing and social media game in Toronto?
Founded by Nana Boateng Osei, Bôhten had the initiative to use reclaimed material to manufacture an eco-luxury eyewear line. Nana draws inspiration from his Ghanaian roots, from his love of nature but mostly from his late grandfather Andrew Hanson Osei, who was Ghana’s first land surveyor in the 60s.
Bôhten’s mission is to develop a compost management initiative that reuses environmental reclaimed material (barley, wheat, straw, stone) to design our contemporary eyeglasses. They are passionate about their vision and are doing great at sharing it -- from participating on Dragons Den to sponsoring offline events like Corsoree.
Follow them on Instagram: @Bohten
2. Vitaly Design
Launched only 4 years ago by Shane Vitaly Foran and Jason Readman, Vitaly Design has exploded over last year. Not only their jewellery is stunning, but they have done amazing job at building up the brand identity around underground and urban culture by partnering up notable artists from Toronto, such as DVBBS and Zeds Dead.
Join their massive 100K following on Instagram: @VitalyDesign
Brimz is a headwear boutique located in Queen St. West, but they may as well expand into every direction in fashion too, because they have an absolutely impeccable taste. If you haven't seen their Instagram account, you are seriously missing out.
Follow them on Instagram: @brimzofficial