As marketers we want attention. We try to craft and phrase the perfect headline that will pique a reader’s interest, and then labor over clever copy that engages, entertains and educates. But when it comes to our visual content, a lot of us struggle, become frustrated, and end up going with an image that doesn’t measure up to our copy.
News about layoffs in the publishing industry has become an increasingly common event in recent years. Executives are positioning these layoffs as an attempt to optimize their operations to bring greater value to their audience, but the reality is that what we’re witnessing is a seismic shift that hundred year-old companies simply can’t fight against.