StackAdapt Academy

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3 Epic Examples of Brands Winning at Native Video Ads

Apr 29, 2016 / by StackAdapt

 

 

It seems like a lot of people wonder: exactly what is native advertising? The short answer is that it’s content designed to mimic the environment where it’s located. It blends so well that most people don’t even realize it’s advertorial content. So how does native translate to video?

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Native Advertising Isn't the Silver Bullet Brands Were Hoping For, But it's Getting There

Feb 12, 2016 / by StackAdapt

 

As featured on the Native Advertising Insitute blog. Click here to read the original article. 

 

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How Programmatic Native Advertising Has Changed Media Planning

Feb 10, 2016 / by StackAdapt

 

Every so often, an innovation is introduced that's so immense that it turns entire industries on their head. It happened in the 1980s with the advent of personal computing, in 2003 with the creation of 802.11g Wi-Fi, and it's happening again today with the rise of programmatic native advertising. 

 

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StackAdapt Announces $1M in Series A Funding to Build on Success of Native Advertising Platform

Jan 29, 2016 / by StackAdapt

Funding round led by Plaza Ventures will allow ad tech company to expand team and scale platform for brands and agencies

 

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Why Media Buyers are Walking Away from Custom Content in Favour of Branded Content

Jan 25, 2016 / by Ben Chacon

 

While advertorials have been around for decades, many brands today are sponsoring articles on blogs or other online publications with large preexisting audiences to generate brand awareness and engagement.

 

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What Does the FTC’s New Native Advertising Guidance Mean for Brands?

Jan 15, 2016 / by Stefanie Neyland


 Sellers have vied for consumer attention ever since the birth of commerce when people began buying and selling goods for profit, and the transition from the physical marketplace to a digital one has only intensified this battle.
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How Media Buyers Push Brand-Side Marketing Innovation

Jan 13, 2016 / by StackAdapt

 

We hear lots of buzz about the “modern marketer” – a creative individual who leverages sleek tools and platforms to build campaigns, analyze results and drive outcomes. 

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StackAdapt Named as One of Canada's Top 10 Marketing Tech Startups

Jan 08, 2016 / by StackAdapt

 While we may only be eight days into 2016, we can already tell that it's going to be a great year.

 

Today, Discover Media House released an infographic entitled, "Canada's Top 10 Marketing Tech Startups Set to Blow Up in 2016"—and StackAdapt made the list!  

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