StackAdapt Academy

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7 Content Marketing Best Practices For The Travel Industry

Jul 07, 2015 / by StackAdapt

This article originally appeared on the NewsCred blog and has been reposted with their permission. We're certain our readers will find these tips invaluable in their content marketing efforts—enjoy!

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Challenges Brands Face When Executing Native Advertising (originally appeared on Marketing Magazine)

May 11, 2015 / by Vitaly Pecherskiy

Article originally appeared on Marketing Magazine

Native advertising, which is a strategy to reach consumers with branded content in a non-interruptive fashion is being talked about a lot in 2015. This year in the US alone, eMarketer predicts native advertising will grow to the size of the entire digital ad spend in Canada, or about $4.5B.

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Media Directors’ Guide to Native Advertising

Mar 16, 2015 / by StackAdapt

Imagine a transparent market environment where we can see exactly where impressions and content are being placed, how much is being paid, and how much of this cost is paid to the publisher (with inventory against thousands of premium publishers). That's where we're going.

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What’s Keeping Programmatic Native From Achieving Scale? (AdExchanger)

Feb 24, 2015 / by StackAdapt

 

Originally posted on AdExchanger - Friday, February 20th: What’s Keeping Programmatic Native From Achieving Scale?

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5 Lessons I Learned Having Raised Our Seed Round

Jan 29, 2015 / by Ildar Shar

 

StackAdapt closed its Seed Round recently. Overall experience was absolutely fantastic and it taught me a lot of things as a CEO. Here I want to share some lessons I've learned:

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Understanding the native advertising landscape: How to identify the right technology partner?

Dec 03, 2014 / by StackAdapt

 

Faced with a myriad of digital advertising options, marketers remain unable to choose the right technology to execute a successful online marketing strategy. Specifically when it comes to native advertising, the situation is further complicated by the chaotic landscape where no standards are clearly defined and many vendors are offering various forms of native advertising capabilities.

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Part III - Native Advertising: A new medium that could multiply your results

Oct 17, 2014 / by Vitaly Pecherskiy

Guest Blogger Rodolfo Ravanêda writes about Content Marketing's newest Adtech medium

For the next few weeks, we welcome Rodolfo Ravanêda as a guest blogger.

Rodolfo Ravanêda is a Digital Marketing and entrepreneurship writer and blogger and is the founder and CEO of Empreendedor Cibernético (Portuguese)

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Part II - Native Advertising: A new medium that could multiply your results

Oct 08, 2014 / by Vitaly Pecherskiy

Guest Blogger Rodolfo Ravanêda writes about Content Marketing's newest Adtech medium

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