The theory behind programmatic advertising campaigns is simple: automatically target specific users who are likely interested in your product or service across the web.
But the process of getting the most value out of your programmatic platform, like anything, is more likely to succeed with a little strategy behind it. Here are three omnichannel campaign strategies straight from the minds of our Customer Success team:
This article was originally published on Huffington Post blog.
This is Isabelle. For every campaign you run on the StackAdapt platform, she and a small team of Product Quality Analysts manually audit every ad creative before it is unleashed across the internet, (not to mention spend hours vetting the domains your ads pass through). But why would we still pay humans to focus solely on brand safety and fraud prevention when we already use top of the line technologies like Forensiq and DoubleVerify?
Let's face it, digital media buying is going through some... growing pains. Programmatic advertising is in full swing, yet there are many digital marketers getting left behind -- Not because their organization or agency hasn't embraced programmatic technology, but because the mindset of many leaders hasn't caught up with the technology that has been introduced. As dissatisfaction with adtech abounds, a new breed of digital media buyer is slowly but surely emerging. What do these programmatic powerhouses have in common?
So, you’ve crafted your content and documented your strategy... Now, how do you ensure a successful campaign set-up? We’ve run thousands of content campaigns, and while we recognize that each one has distinct objectives, we’ve discovered that no matter the industry, there are three elements that significantly impact the success of your digital ad campaign. Make the most of your media dollars by following these best practices.
In effort to make all Torontonians a little bit happier, here is a simple guide we put together to help you navigate the exciting world of the TTC.
The three StackAdapt founders Ildar Shar, Yang Han, and Vitaly Pecherskiy weigh in on what's to come in the next year of digital advertising, and speak to the shift in zeitgeist that will further push its adoption -- More specifically, the growing acceptance of programmatic, or technology-powered, advertising.