StackAdapt Academy

Develop stronger strategies, make smarter decisions.

4.5 Billion Reasons to Use Omnichannel Programmatic for your Next Ad Campaign

Apr 27, 2017 / by Maggie Clapperton

The indexed web now has over 4.5 billion pages. As for in-app ad inventory, over 500 new apps are released into the Apple App Store every day (and that’s just one store!) Can you imagine attempting to manually sell all of that ad space? Impossible.  Enter omnichannel programmatic buying and selling. 

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Conversion Optimization 101: Understanding the Story Behind Your Data

Apr 20, 2017 / by Maggie Clapperton

We hear a lot about the importance of storytelling in marketing these days, usually in reference to the narrative your company puts forth to the public...But what about the story held within your campaign data? 

Conversion verification allows you to do just that by collecting metadata for individual conversions within a given campaign.

What does this mean, exactly? 

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