StackAdapt Academy

Develop stronger strategies, make smarter decisions.

5 Surprising Digital Marketing Insights from Deloitte’s Director of Research

May 05, 2017 / by Maggie Clapperton

Since 2001, Deloitte, a UK-incorporated professional services firm, has published their predictions for the Technology, Media, and Telecom sectors in the coming yearDuncan Stewart, Deloitte Canada’s Director of Research was kind of enough to come into the StackAdapt office & take us through this year’s predictions. We’ve rounded up our top 5 digital marketing insights and their impact on how we acquire customers. 

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4.5 Billion Reasons to Use Omnichannel Programmatic for your Next Ad Campaign

Apr 27, 2017 / by Maggie Clapperton

The indexed web now has over 4.5 billion pages. As for in-app ad inventory, over 500 new apps are released into the Apple App Store every day (and that’s just one store!) Can you imagine attempting to manually sell all of that ad space? Impossible.  Enter omnichannel programmatic buying and selling. 

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Conversion Optimization 101: Understanding the Story Behind Your Data

Apr 20, 2017 / by Maggie Clapperton

We hear a lot about the importance of storytelling in marketing these days, usually in reference to the narrative your company puts forth to the public...But what about the story held within your campaign data? 

Conversion verification allows you to do just that by collecting metadata for individual conversions within a given campaign.

What does this mean, exactly? 

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