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Conversion Optimization 101: Understanding the Story Behind Your Data

Apr 20, 2017 / by Maggie Clapperton

We hear a lot about the importance of storytelling in marketing these days, usually in reference to the narrative your company puts forth to the public...But what about the story held within your campaign data? 

Conversion verification allows you to do just that by collecting metadata for individual conversions within a given campaign.

What does this mean, exactly? 

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