StackAdapt’s most recent survey report found that 53% of respondents use their smartphones to make online purchases. Of that percentage, 74% are between the ages of 18 and 34. Why should brands care about the spending habits of Millennials? Aren't they all living in their parents' basements?
In this new video, StackAdapt Co-Founder, Vitaly Pecherskiy (COO), gets straight to the heart of performance marketing: digital marketers and advertisers are not in the business of selling impressions and clicks. Brands rely on business growth to pay the bills.
Check out the results of StackAdapt's new original study in partnership with Leger Research: How Consumers Buy on Mobile in 2017.
In this new video, StackAdapt Co-Founder, Vitaly Pecherskiy (COO), gives us key insights into how the future of advertising automation will support customer acquisition and leave humans open for creative work.
The term “whitelisting” makes many digital marketers feel all warm and fuzzy inside -- Employing a preapproved list of domains to a programmatic advertising campaign allows us to sleep soundly knowing that we are doing everything possible to ensure our brands aren’t tainted by the “wild west” of the open exchange. But is whitelisting the best way to ensure brand safety?
It has been four years since my co-founders and I coined the term Programmatic Native Advertising. But though the term has remained constant, our understanding of our company’s core technology has evolved over time. As the digital advertising landscape becomes increasingly sophisticated, both StackAdapt and myself have shifted our perspectives more than once. The four perspectives listed below outline the evolution of native advertising:
We’re honored to be recognized by G2 Crowd as the highest ranking Demand Side Platform in Customer Satisfaction for a third season in a row. Download the full report here.