StackAdapt Academy

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5 Native Advertising Formats Every Marketer Should Know About

Oct 17, 2017 / by Maggie Clapperton

There are thousands of articles out there advocating for and against native advertising. Lists of benefits and challenges abound. But so do definitions. It’s time to admit that there is more than one kind of native advertising out there. In fact, there are five.

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StackAdapt Launches Unbiasify to Reduce Unconscious Bias in Recruiting

Oct 11, 2017 / by StackAdapt

TORONTO (October 11, 2017) - Today, StackAdapt continues its support for diversity in tech through the launch of Unbiasify, an open-source project that removes the name and profile photo of candidates on online recruitment platforms. This free software is available at the Google Chrome store for download in North America.

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What is Native Advertising? Turns Out, It Depends Who You Ask

Oct 10, 2017 / by Maggie Clapperton

According to CMO and digital marketing influencer, Chad Pollitt, native advertising is suffering from a “terminology problem”. While the channel is no doubt growing, Pollitt maintains that native “would be growing even faster if the different stakeholders would agree on the language”. 

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3 Expert Tips for Troubleshooting Native Ad Performance

Oct 05, 2017 / by Michelle Hart

A successful native advertising campaign is dependent on a whole host of factors. While uploading a campaign is easy, what do you do when that same campaign isn’t performing the way you expected it to? We asked Michelle Hart, StackAdapt’s lead Customer Success Manager, her process for troubleshooting native ad performance.

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Travel Marketers, Time to Look Beyond Social When it Comes to Mobile

Oct 03, 2017 / by Maggie Clapperton

The travel & tourism industry slid into the digital era like a hand into a silk glove. Travel content intrinsically encapsulates beauty, storytelling, and social reviews, all seemingly tailor made for a world dominated by hashtags and FOMO. But as digital continues to evolve and focus shifts from awareness to customer acquisition, travel marketers must seek channels beyond social media to solve for all the various ways consumers use mobile to research, plan and experience their vacations.

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Ads.txt: Latest Defence Against Ad Fraud Could Save Marketers Millions

Sep 28, 2017 / by Maggie Clapperton

As digital advertising investment soars, adtech continues to be a leaky boat riddled with fraud and brand safety issues. But the tides are changing. Here's everything you need to know about ads.txt, the latest tool in the fight against programmatic ad fraud. 

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AI in Advertising 101: The State of the Industry

Sep 19, 2017 / by StackAdapt

StackAdapt's CTO Yang Han had the pleasure of presenting at NewCo Toronto this past week on the current state of artificial intelligence (AI) in advertising and his predictions for the near future. 

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STARTUP 50: StackAdapt Makes Canada's List of Top Growing Companies

Sep 14, 2017 / by StackAdapt

We're proud to announce that StackAdapt has broken into the Canadian Business & PROFIT STARTUP50! A companion list to the PROFIT 500, the rankings are based on two-year revenue growth. 

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