StackAdapt Academy

Develop stronger strategies, make smarter decisions.

3 Elements That Will Make or Break Your Digital Ad Campaign (with Examples)

Jan 05, 2017 / by StackAdapt

So, you’ve crafted your content and documented your strategy... Now, how do you ensure a successful campaign set-up? We’ve run thousands of content campaigns, and while we recognize that each one has distinct objectives, we’ve discovered that no matter the industry, there are three elements that significantly impact the success of your digital ad campaign. Make the most of your media dollars by following these best practices.

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The Ultimate Guide to Using the TTC

Jan 03, 2017 / by StackAdapt

In effort to make all Torontonians a little bit happier, here is a simple guide we put together to help you navigate the exciting world of the TTC.

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Our Three Founders Weigh In on Digital Advertising in 2017

Dec 23, 2016 / by StackAdapt

The three StackAdapt founders Ildar Shar, Yang Han, and Vitaly Pecherskiy weigh in on what's to come in the next year of digital advertising, and speak to the shift in zeitgeist that will further push its adoption -- More specifically, the growing acceptance of programmatic, or technology-powered, advertising. 

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Native Advertising Explained [EXAMPLES]

Nov 29, 2016 / by StackAdapt

Native advertising has entered the main-stream. As a media buyer or digital marketer, are you familiar with the various kinds of native ads? If not, you're missing out on a massive content amplification channel. 

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Will My Video Go Viral? Viral Videos vs. Real World Odds [INFOGRAPHIC]

Nov 22, 2016 / by Maggie Clapperton

Will your video go viral? Our latest infographic pits your odds of going viral against a variety of equally extraordinary scenarios. How do they measure up?

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Inbound 2016: 7 Takeaways from Gary Vee's Keynote Address

Nov 15, 2016 / by Maggie Clapperton

We’re living in the greatest era of communication change since the printing press,” proclaimed Gary Vaynerchuck at his Inbound 2016 keynote address. This kind of explosive change might scare some people, but not Gary Vee, he’s pumped! The entrepreneur, author, investor and 24/7 hustler oscillated between sweeping ideas and tactical do’s and don’ts for a knowledge-hungry crowd in Boston last Tuesday, dishing out as many nuggets of insight as he did expletives. Here are seven key takeaways from his keynote speech:

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StackAdapt: Google's New Native Ad Partner Shifting The Way Brands Monetize Content

Nov 11, 2016 / by Julian Mitchell

Native advertising is projected to become a $20 billion business by 2020, as content becomes increasingly shorter and made specifically for mobile consumption.

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Video Marketing Metrics You Should Care About (Other Than Conversions)

Nov 08, 2016 / by Maggie Clapperton

I’m going to go out on a limb and assume that as a digital marketer in 2016, you’ve at least flirted with the idea of video advertising. Given the right creative talent, it is easier than ever to develop and distribute video on a shoestring budget. But what about after the video is launched? Of course, everyone and their grandmother will be asking about conversions… After all, new customers are the point of advertising. But what other metrics can confirm that your video advertising is successful?

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