September 15, 2014
Each week, we bring to you the most relevant news stories covering native advertising from around the web.
- The Huffington Post goes uber meta – posting a na
tive ad about what else, Native Advertising!@RobinHicks_ from Mumbrella Asia explains how The Huffington post ran a native ad to tackle reader misconceptions about the nature of the ads.
- WSJ’s CMO Today explores how publishers are adapting to Native Advertising.In the article, @JackMarshall writes about the strategy, and the unique twist that About.com is taking with their Native Advertising.
- Erika Wang, Managing Director, Yahoo Taiwan delves into Native Advertising with an article citing research findings indicative of the growth of the industry and speaks of the Winning Factors That Help Native Advertising Shine.
- In a 5 part series on Native Advertising @F_A_Bohorquezdeconstructs the FTC’s legal definition and The current FTC regulatory landscape